Strategic planning (TESCO) Case Study Example | Topics and Well Written Essays - 2750 words

Strategic planning (TESCO) - Case Study Example The very core purpose of any business, besides sustenance and profitability, happens to create and keep adding value for the customers. A supermarket chain in particular needs to take into account the changing needs and requirements of the customers, depending upon the changing environment, food habits, time management, availability of alternates in the market, increasing awareness about environmentally friendly goods and services etc. This way they can earn the loyalty of the customer while successfully attracting more customers. Tesco's mission statement1 says, "Our core purpose is to create value for customers to earn their lifetime loyalty." value creation for the customer proves to be a competitive weapon to retain the customer.Retail Business requires managing a broad range of retail skills in the areas of customer sales and service, promotion & advertising, store layout, visual merchandising, economics & accounting, marketing, buying from suppliers, inventory control, and huma n resource management. The mission and objective statement must encompass all such fields and activities. Tesco has a long term strategy for growth, based on four key parts:1.3 Principle activities and Products: Tesco, the super-market chain is in the business of retailing for nearly 90 years now. It is UK's largest retailer, having around 1800 stores in UK alone and more than 2300 stores worldwide, with group sales crossing m 37,070 worldwide at the end of financial year 2005. An international retailer of food, non-food and retailing services, Tesco currently operates in the China, Czech Republic, France, Hungary, Japan, Malaysia, Poland, Republic of Ireland, Slovakia, South Korea, Taiwan, Thailand, Turkey and the UK. 1.4 Short History: It was in the year 1919 that Jack Cohen founded Tesco, when he began to sell surplus groceries from a stall in the East End of London. In those days his first day's profit was 1 and total sales of 4. The name comes from the initials of TE Stockwell, who was a partner in the firm of tea suppliers, and CO from Jack's surname. It was in year 1929 that Jack Cohen opened his first Tesco store in Burnt Oak, Edgware, North London. And the journey continues, there's no looking back since then. 1.5 Microenvironment factors: With an emphasis on Globalization and consumerism, role of retailer and supermarkets is continuously on the rise. World over such supermarkets are replacing the street corners shops as the supermarkets offer better quality, branded items and value for money. In fact supermarket chains like TESCO have now become a formidable brand in themselves. 1.6 Perceived competitive Advantage: From the strategic planning point of view, competitor analysis is very important for any company's long-term survival (Kotler, 1972). Tesco is securing itself a position in the top echelon of an elite group of international retail organizations on account of the number of superstores that it has worldwide and the range of products available. Mintzberg (1994) too, while talking about the changes that have taken place on the strategic planning front, emphasizes the importance of strategic planning. 1.7 Future Assumptions: David (1999) defined strategy as 'the match an organisation makes between its internal resources and skills and the opportunities and risks created by its external forces'. This assumption forms a crucial component while planning for future. For such planning, the TOWS (Threats-Opportunities-Weaknesses-Strengths) and SPACE (Strategic Position and Action Evaluation) Matrices prove to be very helpful tools.

Politics in East London Research Paper Example | Topics and Well Written Essays - 1500 words

Politics in East London - Research Paper Example This paper discusses the current political system and main challenges encountered by Hackney, Croydon, Tower Hamlets, and Lewisham. Response of the boroughs to the Alternative Vote (AV) The residents of Hackney responded differently to the Alternative Vote (AV) than the common response of the residents of the rest of the three boroughs of East London. While the residents of Lewisham, Croydon, and Tower Hamlets voted against the AV, only Hackney supported the Westminster Electoral system’s reform in the referendum of 2011. According to the statistics noted by Brown (2011), in the electorate’s 34.23 per cent turnout, electoral reforms endorsement in Hackney happened with a majority of 10,905. 39.32 per cent of the people voted against whereas 60.68 per cent of them voted in favor. A turnout of 35.9 per cent was observed in Croydon and most of the residents i.e. 67.01 per cent voted against whereas only 32.99 per cent voted in favor. The response from the residents of Lewi sham was much similar to that of Croydon as 50.65 per cent of the residents of Lewisham voted against any alteration in the First Past the Post system. In Tower Hamlets, 54.17 per cent of the residents voted against and the rest voted in favor of choosing a new way to elect Webminster’s MPs. According to the opinion polls, the No Campaign had received a victory across the country. This served as a blow to the Liberal Democrats who had been heavily defeated in the local elections and others who wanted a preferential system of voting. Comparison of severity of main issues in the boroughs London Poverty Profile (2010) drew a comparison between the level of severity in the issues of low income and benefits, low pay, low education attainment, ill health, and inadequate housing among London’s boroughs. According to London’s Poverty Profile (2010), of the four boroughs in the East London, two with the comparatively greatest problems of â€Å"low income and benefitsâ⠂¬  include Hackney and Tower Hamlets, Lewisham has comparatively lesser issues of low income and benefits whereas these issues are the least in Croydon. The issue of â€Å"low pay† is the most severe in Hackney, its severity is almost the same in Croydon and Lewisham, whereas low pay as the issue is the least severe in Tower Hamlets. The issue of â€Å"low education attainment† is the most severe in Hackney, its level of severity is lesser in Lewisham, whereas its level of severity in Croydon and Tower Hamlets is the lowest. The severity of the issue â€Å"ill health† is maximal in Hackney, lesser and almost the same in Lewisham and Tower Hamelts, and is the least in Croydon. The issue of â€Å"inadequate housing† is the most severe in Tower Hamlets, its level of severity is lesser in Hackney, it is even lesser in Lewisham, whereas the level of severity is the lowest in Croydon. Government-imposed cuts in public spending and its effects in the boroughs The Coalition Government in the UK is attempting to reduce the deficit in budget by bringing immediate and deep cuts in the public spending. The government claims of implementing progressive and fair cuts and of protecting the most vulnerable. Nevertheless, it is hard to make such reductions in public spending without having any negative implications for the most vulnerable communities. Hackney is the second most deprived borough in the UK after Brent and is likely to experience loss of money by as many as 6790 poor households as a result of the